You should absolutely go! That is why they sponsor these events, to make new contacts and try to earn your business. I think you should visit with any vendors, and attend any events that you so desire. Networking is what it's all about.
Name of Facility: Heartland Regional Medical Center
When a company sponsors a function like an Opening Reception, it makes no matter if you are a client or not. For example, when a company sponsors a function for, say, ASHP, they mean to include anyone who can attend. That's not to say they won't approach you and talk to you about their company, but it's usually a low-pressure-could-I-have-your-business-card type of conversation. The purpose of a function like this is create good will, not pressure you like a timeshare hard sell.
At one meeting I attended, Baxter loaded everybody who wanted to go (about 3,000) onto buses, and took us to a theater in downtown Atlanta. There we were treated to popcorn and beer, and the Rich Little Revue. No one asked it you were a Baxter customer. A function like that is made to get their name out there and make you feel good about that company. Now, there may be functions at the Conference for specific customers by companies, but they are by invitation only and not advertised to the General Attendance. But the Opening Reception by Med-Search, as well as any other function advertised by Summerdale Enterprises, Inc. and Pharmacy Purchasing Outlook is for the General Attendance. There are also Hospitality Events being Sponsored on Tuesday & Wednesday evening, as well, by Bioniche Pharma on Tuesday, and AmerisourceBergen, ASD Healthcare, and American Health Packaging, on Wednesday. The same goes for their events.
