I appreciate your help, Beth. I've put a teaser in the What's New section, and I added the Buyer's Forum to the toolbar crawl. I also put a link at the top of the Buyer's Resource page. Since the weekend has traditionally been a dead time for the site, I'll wait until mid-week to see if this affects the forum.
This is my first visit to the forum, I never noticed the link on Home page. Beth was correct in saying there needs to be a better identifier on the Home page, I think more people would use it to communicate.
Thanks for all your suggestions. I'm going to go ahead and put a link on the Main Links header on the top and see how it goes from there. There's going to be an article in the newsletter reporting on the goings-on during the Open Form at the Conference and a not-so-subtle plug about using the Forum online to exchange ideas. And if that doesn't work, maybe I'll ask Dale to put a bullet note in every two or three issues reminding subscribers of the Forum.
If that doesn't work, I'll just call everyone and ask them why they're not using it.