I kind of have to agree with Dale (and not because I work for him....)
In a service-oriented country, it is the Pharmacy Buyer who is the customer of the Pharmaceutical Sales Rep, not the opposite. Number 7 of the article "How to Lose a Customer in Ten Ways" states that "Telling the Buyer What to Do" is a sure-fire image-killer. Sometimes reps forget that they need us, and instead of retaliating against negative posts made by Buyers, they should look on these as subtle hints, areas to improve their Sales Etiquette. A Buyer could just as easily make up excuses not to see a rep, or switch products; with very few exceptions, most generics have multiple contract awards.
Short of spewing obcenities and citing a sales rep by name, any Buyer should have the right to voice an opinion on this Forum without fear of reprisal.
